Cane’s 2023 Thanksgiving
Recipe Book & Gift Card

Raising Cane’s prepares a new Thanksgiving recipe book each November for employees to reference during holiday meals—and gifts them prepaid Visa cards to boot. I had the privilege of illustrating the 2023 recipe book cover and Visa card art, both themed to New York City’s Thanksgiving Day Parade. This nods to the company’s new Times Square restaurant and NYC-themed coloring book published earlier in the year. We also built-out the cityscape illustration for use as tabletop centerpieces, which featured at the corporate office Thanksgiving festivities. View the recipes here.

Client: Raising Cane’s Chicken Fingers
Creative Direction: Ray Gallegos

© Raising Cane’s Chicken Fingers

Below is a design we initially considered, but eventually abandoned in favor of the above NYC Thanksgiving Day Parade theme.