Cane’s 2023 Thanksgiving
Recipe Book & Gift Card

Every year, Raising Cane’s gifts a prepaid Visa card to their employees as a way of saying ‘thank you’ for their hard work. To help make their Thanksgiving feasts stellar and fresh, the company also puts together a new recipe book annually, full of delicious Thanksgiving-themed dishes. I had the privilege of illustrating their 2023 recipe book cover as well as the Visa card art with the theme of NYC’s Thanksgiving Day Parade, which nods to their NYC-themed coloring book published earlier in the year. We also built out the cityscape for use as cut-out tabletop centerpieces, which was enjoyed during office Thanksgiving festivities.

Client: Raising Cane’s Chicken Fingers
Creative Direction: Ray Gallegos

© Raising Cane’s Chicken Fingers

Below is a design we initially considered, but eventually abandoned in favor of the above NYC Thanksgiving Day Parade theme.