Cane’s Lotería Card Game
Lotería is a tabletop game that’s a lot like bingo but utilizes illustrations rather than numbers. This version blends themes from restaurant Raising Cane’s brand history with the design and style of a traditional Lotería card set. I created all 28 illustrations featured across the playing cards, table cards, and packaging of the game. I also built out the designs for all required assets: packaging, playing cards, table cards, tokens and instructions. Since this game enjoyed such popularity during its initial print run, the company released an updated version with 16 illustrations per table card, increased from 12 to make the game more challenging. This coincided with the release of a full Lotería-themed retail line featuring my illustrations on shirts, gift cards, keychains, pins, magnets and sticker sets.
Client: Raising Cane’s Chicken Fingers
Creative Direction: Ray Gallegos
© Raising Cane’s Chicken Fingers
