Cane’s x Houston Rodeo Shirts

Raising Cane’s partnered with the Houston Livestock Show and Rodeo for their 2025 season, marking the occasion with rodeo-themed t-shirts. I created two designs for consideration: one with custom lettering in a rope-themed script, the other using custom illustrations of a rough stock rider and horse. Ultimately Cane’s chose the lasso script concept on brown shirts, which their Houston Crew got to wear in celebration of the month-long event.

Client: Raising Cane’s Chicken Fingers
Creative Direction: Ray Gallegos

© Raising Cane’s Chicken Fingers

Note: fonts featured are Manicotti Regular, Yellowtail, and Ponderosa Standard Medium via Adobe Fonts.