Cane’s 2023 Pumpkin Carving Kit & Internal Halloween Campaign

Each year, Raising Cane’s shares custom Pumpkin Carving Kits and Ghost Pops with their employees to show them appreciation—and to help get them in the Halloween spirit! All materials related to this internal campaign follow the same look and feel, which I worked with the company to establish. I also illustrated graphics for use in the campaign and designed several key pieces: the Pumpkin Carving Kit, carving stencils, the Manager Workbook, and the Ghost Pop Poster. I also designed a special Sleepy Hollow-themed stencil for a giant pumpkin displayed at company headquarters - watch that being carved!

Client: Raising Cane’s Chicken Fingers
Creative Direction: Ray Gallegos

© Raising Cane’s Chicken Fingers

Note: display font used in this campaign is Cabazon, via Adobe Fonts.