Cane’s Halloween 2024

Each year Raising Cane’s shares custom Pumpkin Carving Kits and other goodies with their employees to get them in the Halloween spirit. All materials related to this internal campaign follow the same look and feel, which I worked with the company to establish. I created the graphics, including a “Frankenstein’s pup” version of their existing dog trademark. I also designed the Pumpkin Carving Kit booklet and stencils, the Manager Workbook, and the Ghost Pop Poster. My graphics were later used on Halloween-themed gift cards and coupons as well.

Client: Raising Cane’s Chicken Fingers
Creative Direction: Ray Gallegos

© Raising Cane’s Chicken Fingers

Note: display font used in this campaign is Monster Mash, via Adobe Fonts

We also considered the below graphics and color scheme, but opted in favor of the above.